Laura Hîncu launched her own online store

Tuesday, June 7, Brandixit’s team was happy to be present at the launch of the Romanian designer Laura Hîncu`s online store The event took place at the Diplomatic Club in Bucharest and there were more than one hundred guests.

The online store presents the artistic vision of the designer and integrates delicate pieces of clothing made of silk, with elegant and minimalist lines. They show the simplified perspective on the Private Fashioning concept that defines the designer`s work model. “The available collection on the website – LH Silk Essentials – supports the immediate clothing needs that the modern woman has, without losing, however, the experience and sophistication of wearing clothing items made of silk, which has specific surfaces and details for this type of product. However, each piece can be redefined for the woman who is wearing it in the Private Fashioning meetings” said Laura Hîncu.

The event delighted us with the collection named LH Silk Essentials. The delicacy of silk outfits emphasizes the idea of femininity and how important they are in any woman`s wardrobe. This sophisticated material was certainly the star of the evening. The guests showed their appreciations for it by wearing silk items to mark the launch of the site Many public figures who attended the event wore the creations of the designer Laura Hîncu. Some of them are Albertina Ionescu, Carmen Brumă, Malvina Cservenschi, Ellie White, Diana Bart, Tili Niculae, Sonia Argint Ionescu, Patricia Cimpoiașu, Antoaneta Cojocaru, Diana Stirbu, Ana Maria Guran, Maria Radu, Eli Roman, Crina Abrudan, Simona Taranu and Claudia Pavel.

Those who want to discover the LH Silk Essentials collection and the Private fashioning concept can visit the Laura Hîncu`s showroom on Icon Street, No. 6S or access her website,

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