Choosing a perfume that can represent you and talk on your behalf might be, in most cases, a quite challenging task. This process requires a certain state of mind and an atmosphere that can help you get into the deepest corners of your own self, where you will identify yourself with a certain flavor.
Elysee came on the Romanian market to create a unique, high-end atmosphere, where no kind of disturbing element can interrupt the quest for the perfect perfume. They focused on creating that fairy-like state of mind, in which the customer has to be in order to look for their ego in a bottle of perfume. The creators of Elysee chose not to stop after they opened the first concept store and they decided to carry on their passion for luxury perfumes and the idea that a perfume is not only a simple accessory, but a real piece of art.
On the 10th of February 2016, there has been another page written in the successful story of the Elysee brand, when the owners have opened another concept store, Elysee Gallery, the most ambitious project in the luxury retail domain, in an area that could have not been better chosen to represent the exclusiveness of the brand – 39 Victoriei Avenue. We were really pleased to participate to this opening event, which was truly special, in accordance with the set of values that Elysee promotes. In what concerns the concept store, the only thing we can say is… Chapeau bas!
In a generous space of 400 mp, there are 40 high-end perfumery and cosmetics brands, a coffee shop, a playground for children, a lifestyle corner and an art exhibition, all these for providing a unique shopping experience for customers!
Elysee Gallery was the main choice of 5 perfumes houses, which considered that the opening of Elysee Gallery represents an ideal moment for releasing their high-end collections: Bulgari Le Gemme, Van Cleef and Arpels – Collection Extraordinaire, Lalique – Exclusive Collection, Bulgari Eau Parfumee and Parfums de Marly. Moreover, Serge Lutens decided that his extraordinary perfumes to be exclusively presented in Romania by Elysee. In addition, the appreciation for fine perfumes was transformed into a unique object by the jeweler Marcel Frank, which was especially created for Elysee – a very small ampoule, made out of python leather, plated with gold and valuables, which can be easily carried in a bag.
At the grand opening event there were more than 200 customers, mass-media agents and beloved celebrities from Romania. The atmosphere was created by both the incredible smells of the perfumes that could be tested and by Cezar “The Voice” and Julien Matei, a pianist and composer, who offered the guests an unforgettable concert, which made the evening even more special!
